If you’re not on Twitter, you might possibly still not know about this phenomenon (I didn’t until yesterday).
Motrin released a snarky anti-babywearing ad in the hopes of garnering more pill-popping consumer support. What the company got was a big dose of mad mamas. Women started Twittering about the condescending ad in droves.
There’s another story (and the video) at Marketing Pilgrim. Check it out!
1) Disheartening that a company would come up with this ad.
2) Inspiring that so many mamas would rally to shoot it down.
Crossposted at Crunchy-Chewy Mama